Quality Dental Plan | Dental Marketing Guy Show

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• published: 29 May 2016
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Dr. Dan Marut talks on the dental marketing guy show about how QDP can help you boost your practice profitability. http://dentalmarketingguy.com/blog/quality-dental-plan-dental-marketing-guy-show/ Justin: Welcome to the Dental Marketing Guy Show, I’m Justin, the dental marketing guy, and today we have a very important guest, you’re going to want to hear what Dr Dan Marut has to say. Dr Dan is – you may have already heard of Quality Dental plan, this is a huge resource, I want to tell you a little bit about Dr Dan, and kind of give him the floor on how he can help you grow your practice, we’re talking case acceptance, we’re talking marketing, we’re talking everything that – I mean this plan, quality dental plans, has got to be one of the most comprehensive aspects, and I would probably say the most neglected aspects, as far as marketing is concerned, as far as internal marketing is concerned. Dr Dan Marut DMD established quality dental plan in October 2009 after 3 years of rigorous testing and development. His vision for QDP is to connect dentists looking to make a difference in their communities with new patients, while giving people without dental insurance a compelling reason to go to the dentist. Dr Marut is committed to helping dentist, like yourself, achieve a sense of financial well being, and independence from insurance companies, and provides the program structure and marketing materials to support you in this endeavor, through QDP. But you know I could talk about QDP for a few minutes, but I probably couldn’t do well as job as you, Dr Dan, how are you? Dr Dan: I’m doing great, thanks for having me on, you hit a couple of great points on there and it’s just fantastic to be on this podcast with you, leveraging technology, and using the mediums that people are using these days to communicate these days. So thanks for having me on, and definitely appreciate it. Looking forward to our discussion. Justin: yeah, and you know, I’ve got to say, I always love having a dentist on my show, because there’s a lot of marketing people out there, like myself, and we’re not dentists. So when I have a dentist, who has founded a company for dentists, it’s always a good thing. I mean, I don’t need to explain that to you, because you experienced some issues in your practice that gave birth to QDP, I was hoping maybe you could tell us a little bit of a story about your background as an dentist and what kind of challenges you faced, that caused you to say ‘you know what, let’s start QDP’ Dr Dan: Sure. You know, Justin I was a normal wet fingered dentist in the trenches, just like everybody else out there, going through the day to day challenges of keeping up with managing a team, managing a practice trying to grow a practice and budgeting my time with family and my hobbies and trying to live a lifestyle that I wanted to, that’s one of the reasons why I got into dentistry. One of the challenges that we always undertook in our practice, or that we saw, let’s say, were of course, patients who didn’t have insurance, and the mentality of insurance. And I’d get questions from patients all the time like ‘oh, do you have an insurance plan that you’d recommend for me?’ and ‘oh, if I had insurance I would come in earlier, and this wouldn’t be an emergency’, or the one that a lot of us hear is ‘oh, I ran out of my insurance benefits this year, I can’t get any more work done, I have to wait till next year until they go ahead and renew’ and so, I took the road of wolf, I educate them on insurance, what it is, and its actually, there’s difference options out there for you. Well, it really didn’t, people out there, they wanted a plan, they believed they needed a plan, they heard about it all the time, so no matter what I told them, it really didn’t make a hill of beans when it came to that aspect of their care, which was the cost objection. The number reason why people don’t go to the dentist, I that, the cost objection. So when hearing all these people weren’t going to the dentist getting the work done, because they didn’t have a plan, we said ‘well lets create a plan that actually makes sense for the dentist and the patient, lets eliminate the 3rd party hassles that are associated with the traditional insurance’ so that’s how the whole idea came up in the first place. We wanted to really preserve the doctor patient relationship and remove any 3rd party layers hassles, for our patient and our practice. So, with that being said, we journeyed down the road of implementing QDP in our practice and figuring out all the kinks and are continually working on making it the best it can be, and that was -gosh, we launched it officially in 2009, but we were working on it for a few years prior. Read more at http://dentalmarketingguy.com/blog/quality-dental-plan-dental-marketing-guy-show/